2013, Studio Legale Colato
Visual Identity


Studio Legale Colato is an italian law firm and they asked me to design their Visual Identity.
I thought about the characteristics of the studio and I identified, as distinguishing feature, the personality of the owner and in particular his way of being and deal with the job.
  His first name (Michele) was then the element on which I worked.
The initial letter M has been reinterpreted in its geometry to resemble the architecture of a house, where the door is open, ready to welcome people and make them feel at ease.





2013, Personal research
Suspension lamp

Steel, halogen light
Ø 80 x h 67 cm

Light is an intangible matter. Sometimes it is dense, sometimes almost imperceptible.
Everything depends on the substances which it encounters and which then shape it.
  In this case, when the metal mesh - a semifinished product - meets the light, it is transformed, acquiring great delicacy and lightness.

Photo: Laura Chiarotto





2012, Personal research

Metal mesh
50 x 16 x h 7 cm

The project finds its starting point in the material, the metal mesh, a semifinished product which, appropriately shaped, creates light and statuesque geometries.   It gives life to an object "made of air", in which void is the main element.

Photo: Laura Chiarotto





2012, Personal research
Table lamp

Steel, Glass, LED lights
Ø 19 x h 30 cm

Light as fragrance.
The first step of this project is to think of light as a fragrance, an impalpable matter that permeates the air we live in.
  “Scent of Light” is a lamp inspired by the perfume bottle, a very well known icon. Iconic and simple, light and delicate, it comes with a different but very evocative and contemporary usability.

Photo: Laura Chiarotto





2012, Personal research
Glass with an innovative surface finish


These are some trials for a lamp project.
The research is focused on an innovative technological process which allows us to create a surface finish comparable, in depth and beauty, to the Japanese lacquer (Urushi).
  The traditional Urushi technique has some unique characteristics: the lacquer used in this process creates a very smooth surface which has an unusual and wonderful "depth" in its dialogue with the light.

Photo: Laura Chiarotto





2012, Personal research
Composite fabric

Felt, wood
Various sizes

The research on Wooden Mesh project continues.
The story of the material and the new achievements.
  Photo: Laura Chiarotto





2012, An important opinion

Kengo Kuma is one of the most important and interesting architects in the world panorama.
I had the opportunity to show him the Wooden Mesh project and this is what he wrote me:
"I was quite impressed to feel its texture and I am sure that the product is full of potentials, given the direction of our time.
Thanks Diego. "
His appreciation is really important to me. Thank you very much Mr. Kuma.





16.04.2012 – 22.04.2012
Showroom Pi.Mar – I.D. Company, Via Palermo 5


Fundu and the first Pimar Design Collection presented at Milan Design Week.
Please, visit: Design e Interni Magazine





2012, Pi.Mar s.r.l.

White Lecce limestone, mirrored glass
Ø 45 x h 3,8 cm

The Lecce limestone is a unique mineral and it is an integral part of the Apulian culture.
I thought the project would make sense only if it was a way to tell the history of this territory and region.
The inspiration came observing the relationship among the natural key elements of this landscape: earth, water and sky.
The bald and rough ground on one side, the sea and the deep blue sky on the other: an harmonic contrast which embodies one of the most fascinating natural expressions of Apulia.
  Hence the idea of a tray in which the main part of the body is made of pure white Lecce limestone, while the central part - as a window on the sky - is a disc of endless blue perfectly reflective, without boundaries.
The name FUNDU in Apulian dialect means exactly the bottom of the sea and, therefore, the deep blue of its waters.
Please, visit: Pimar Design Collection

Photo: Laura Chiarotto





2012, Yonder s.r.l.
Corporate image


Yonder asked me to design their corporate image.
It`s a data science company and their job is to help other companies to work out their own data and make them easily accessible and understandable to anybody else.
  YONDER means "over there" and suggest the idea of something that I can see but that I cannot touch yet so I must embark on a journey to get there. Yonder Labs’ work is to open a door in a dark wall to let anybody see the light and achieve what is beyond it.
Please, visit: Yonderlabs





2011, Marcedes-Benz/Case da Abitare
Wall lamp

Glass, steel, fluorescent light
26 x 23 x h 31 cm

When the magazine Case da Abitare called me to design a product for the new "Mercedes Home Collection", I thought I could find the inspiration in an historical product of the German car manufacturer. The research led me to discover the Mercedes “Count Trossi ", a wonderful and unique model commissioned in 1930 by Italian Count Carlo Felice Trossi.   I picked up some details of the aesthetic language of the car and the result is “Trossi”, a wall lamp presented at the exhibitions "Meet Design", curated by Case da Abitare and RCS Group.
Please, visit: Meetdesign





2010, Private client
Charging device for electric vehicles

Aluminum, Polycarbonate, LED lights
245 x 18 x 44 cm

Designing a device to charge electric vehicles means to create, through an object, a system that changes our relationship with the environment.

As a matter of fact, the electric charge reduces old systems` harmful emissions, noises and high costs, thus producing cleaner air, silence and space.

"PS power station" explicitly represents a new positive and environmentally sustainable way of thinking.
  The iconography of the product’s identity could then be inspired only by natural world and, more specifically, by vegetable kingdom with its arborescent forms.

What guided every step of this project was the need to set up a system that could be installed in different locations and included in any environment.





2010, Horm

Wooden Mesh, steel, glass
250 x 100 x h 72 cm

"Lieve" is the first product to be created with Wooden Mesh.

From the evolved concept of wood, has born the idea of re-designing a product in which wood itself had had historically an important role. We then decided that the perfect model to start with was a table, since in this essential object wood is byword for tradition, strength and value.
  Therefore, it was possible to work on the traditional structure of a wooden table - a product commonly perceived as “serious” - and lighten it.
The Wooden Mesh – a wood that has undergone a metamorphosis to become fluid - replaced the “old” wood to conceptually support the table. The tabletop seems to float above the fabric and, for just one moment, the law of gravity doesn`t exist.





2010, Personal research
Composite fabric

Felt, wood
Various sizes

Transforming wood, making possible that not only it could be flexible or soft, but it could also behave exactly like a cloth, was the idea behind the project.

To turn wood into fabric we had to break the continuity of its surface, which we obtained by dividing it into pieces. Wood, organized as in polygons, was then coupled with the fabric, which acts as a support and a binder at the same time.

This is how we created "Wooden Mesh", a compound – realized through a high-tech patented process – which combines a rigid material (parent material) to a flexible support (secondary material).
  The goal was to move beyond the hand-crafted production to create an industrial product which had a more suitable cost for the market. This was possible thanks to the major contribution of Alberto Martinuzzo, founder of Albeflex and “father” of the soft wood.
Now the two-dimensional surface of a piece of wood has been completely transformed to become as smooth and soft as fabric.





2010, MDF Italia
Free standing modular storage system

Wood, glass
117 x 39 x h 43 cm (Single Module)

When, with Marco Merendi, we had to face the concept of a storage system, we immediately shared the idea to create a structure which, in terms of composition and use, would have the least possible constraints and the highest management flexibility.   "N.E.S. is a free-standing modular system obtained combining two basic modules that match, overlap and intersect to create endless configurations.





2009, Personal research
Outdoor lamp

Polycarbonate, fluorescent tube
Ø 3 x h 40 cm

Lighting in green areas has always been a deeply fascinating subject. The delicate light filtering through the vegetation has given me the idea of placing a light source inside the crown of a tree.   You only need a fluorescent work lamp powered by an integrated small photovoltaic panel: the lamp is charged by the day light and glows at night, drawing a small “dash” of light between the leaves of the tree.





2008, r&dlab - Michele Ruffin Creative Group
Interior design of the Milan showroom

Jacroki™ by Okinawa, 3M™ OLF-Optical Lighting Film, 3M™ film for lane markings

The design of the r&d lab showroom, commissioned by Michele Ruffin, started from the characteristics of the location: a room with a small amount of natural light.

The quality of artificial light was therefore of paramount importance.
The idea was to create a luminous ceiling, made with the OLF film by 3M™, as if it were a large skylight, with the aid of specific lamps to adjust the color temperature of light.
  This solution allowed me to artificially recreate the feeling of being under a sky whose light was changing rapidly from cold and biting, as during dawn, to warm and enveloping, as during sunset.
We wanted for the rest of the showroom to retrace the history of r&d lab: from the walls covered with Jacroki, a biodegradable material made from cellulose, to the floor made of reflecting materials by 3M™.





2008, Mobileffe
Bed, nightstands, pouf

Fabric or leather in different finishes
Bed: 244 x 180/200/220 x h 80 cm - Nightsands: 40 x 50 x h 32 cm - Pouf: 40 x 80/100/120 x h 32 cm

The product designed for Mobileffe represents a system in which each item - bed, table and pouf - should not remain in a fixed position, as often happens, but can be freely purchased, moved and positioned following space and utilization needs.  





2007, Horm

Wood, steel, wood and fabric composite
192 x 46 x h 96 cm

Before the automatic closing mechanism was invented, it was enough to tilt the axis of rotation of a door to make it shut by itself. A solution so simple, direct and of great functionality cannot fail to be extremely fascinating.

The meeting with Luciano Marson, founder of Horm, has allowed this great idea to come back to life, thanks to a technologically advanced material: a composite consisting of two sheets of wood paired up with a layer of synthetic fabric put in the middle.
  The design process of this patent has led us to find a solution that possessed a lightweight nature: the addition of materials was reduced to a minimum, the product took on the characteristics of a folded sheet of paper and, consequently, the shutter`s structure and functioning was brought to their essence.

The shutter, in fact, is made with a composite sheet, which is only 2.2 mm thick. This sheet - duly engraved and bent - also works as a hinge for the open/close mechanism of the shutter itself which allowed us to get rid of the traditional hardware.
The seductive detail of the open/close mechanism, thus, has to be picked out mainly in the adopted technological solutions, in the very movement of the shutter itself and in its delicate mechanism.





2007, Horm

Design of the stand for the Salone del Mobile in Milan in collaboration with Luciano Marson and Giulio Ridolfo.  





2007, Segno
Wall lamp

Large: 19,5 x 19,5 x 10 cm - Small: 11 x 11 x 7 cm

"Ta-ta" was born as a lamp with a strong architectural inspiration.

The installation of the lighting is often designed and realized after the architectural project, both in a new planning and a renovation.
  In these situations, it is interesting to have a lamp that is fully integrated with the architecture and in which the light is the only protagonist, leaving a secondary role to the fixture.





2007, Segno
Pendant lamp

Ø 4 x h 88 cm

"Forma" is the result of an analysis based on the actual production of the buyer.   It had therefore to be a low cost lamp, made through a single process which started from a semi-finished industrial product.
The most immediate solution, consequently, was a very simple mechanical process done on metal pipes to reduce progressively their diameter so that they take on a conical shape.





2006, Personal research
Upholstered pouf

Fabric or leather

The coating of upholstered products is often custom made, thus generating a significant amount of waste materials. Therefore our goal was to be able to coat upholstered products avoiding waste and using the excess material.   The surplus of fabric or leather can be folded in different ways: with this method you can get interesting results that highlight the quality and the richness of products.





2006, Toshiba
Strategic Research


This project represents a strategic research for Toshiba which has pressed for a possible entry into the European mobile phone market.
It was therefore necessary to address the study of all the types of mobile phones on the market: the candybar, the slider and the clamshell.
  The power of these communication tools and their high-tech content are a well known and metabolized reality by users.
It was, therefore, more interesting to propose an aesthetic identity based on qualitative thinking, then working on the casing of the mobile phone, namely the colors, the materials and the finishes, always keeping in mind the “personal” relationship with the user and their direct physical contact with the object.





2005, Personal research

Chemically etched metal
39 x 25 x h 3 cm

Chemical etching is the process of cutting and engraving metal plates following a drawing.
This makes it possible to use the sheet of metal like if it was paper: it can be cut into the desired shape, it can be engraved with pre-fold signs and decorated.
  "Jamina" is a tray created from a thin steel sheet subjected to a single manufacturing process.
The design etched on the metal object allows to bend the surface, to explicit its three-dimensional structure and to decorate it. The fold lines have been specifically designed to generate a strong tension and, therefore, a curvature of all its surface. In particular, the concave top is what makes the product functional.





2002, Dainese
Strategic research


The project is born from a strategic research with Dainese.

The company needed new ideas to give more character and recognition to their technical sportswear.

Therefore we first had to analyze the type of market, user and technical requirements.
The results showed the possibility of working on the motorcycle jacket, because it resulted as either the most popular item and the less characterized.
  The motorcycle jacket has very high technical and quality standards. Hence, the idea to explain its function as a highly advanced "shell" for the rider`s passive safety: the protections - previously hidden inside the jacket - have then been moved outside to be visible.

Then, we had to define the aesthetic identity of the jacket. Working on the protections in terms of quality, colors, materials and finishes, we tried to give these essentially technical elements their own aesthetic language.

It was essential to identify some archetypes, some "links" to our memory: the chitinous exoskeleton of the insects, the body decorations of tribal warriors, the armors worn by ancient warriors.
Hence the name: "Linking Protection".