This project represents a strategic research for Toshiba which has pressed for a possible entry into the European mobile phone market.
It was therefore necessary to address the study of all the types of mobile phones on the market: the candybar, the slider and the clamshell.
The power of these communication tools and their high-tech content are a well known and metabolized reality by users.
It was, therefore, more interesting to propose an aesthetic identity based on qualitative thinking, then working on the casing of the mobile phone, namely the colors, the materials and the finishes, always keeping in mind the “personal” relationship with the user and their direct physical contact with the object.