GYPSUM : MADE expo 2017

Stand for Gypsum at MADE expo 2017.
We worked to conceive a very architectural space to show the company`s products as if they were in use. In particular we focused our attention on Gesso, Cementoconcreto and Pigmenti, a new generation of architecture and design surfaces for both private and public areas.
The stand had to be an open space, using walls and planes to show the materials in a simple way.
Then the lighting was a very important element to create a bright, calm and warm place: pleasing and inviting for both visitors and company`s people.

Milano Fiera Rho
08.03.2017 – 11.03.2017